The new bio-composite material QUON sets forth a brand vision that moves beyond the negative associations traditionally linked to plastics—such as mass production, disposability, and uniformity. Rather than advocating “plastic elimination,” QUON embraces the concept of “better plastics,” aiming to transform and improve the role of plastics for a more responsible future.
As a material suited to a circular society, the name QUON embodies both continuity and longevity. It signifies the inheritance from petroleum-based resources to next-generation materials, while also referencing the Japanese word kuon, meaning “eternity” or “enduring through time,” expressing a hope that the material will be valued and used for generations to come.