HUMOFIT®︎ has the characteristic of becoming soft when heated and hard when cooled. The HUMOFIT®︎ logo typeface also reflects this dual material characteristic, expressing both hardness and softness in a single letter.
BRAND STATEMENT
No matter how advanced digital technology becomes. There is never a day when we don’t touch something. Soft. Hard. Smooth. Coarse. Every day. No. Every minute, every second, we live with the sense of “touch. There are times when we feel comfortable when we touch something. There are other times when we feel discomfort or pain. In a variety of situations, such as medical care, nursing care, and sports If we could solve the “mismatch” between people and products that occurs countless times every day. What if we could make the contact between people and products gentle? HUMOFIT®︎ was born from this wish. The starting point of our development is the idea of “caring for people”.
No matter how advanced digital technology becomes.
There is never a day when we don’t touch something.
Soft. Hard. Smooth. Coarse.
Every day. No. Every minute,every second,
we live with the sense of “touch.
There are times when we feel comfortablewhen we touch something.
There are other times when we feel discomfort or pain.
In a variety of situations, such as medical care, nursing care, and sports If we could solve the “mismatch” between people and products that occurs countless times every day. What if we could make the contact between people and products gentle? HUMOFIT®︎ was born from this wish. The starting point of our development is the idea of “caring for people”.
The white-based site was designed based on the concept of the color of the material itself and the innocent image of HUMOFIT®︎ used in various products. By placing the brand movie at the top of the page, it naturally draws the visitors into the world of HUMOFIT®︎.
