Product
During the product development process, we conducted in-depth interviews and usability tests with primary target users—people in their 50s to 70s.
Through this research, we uncovered practical insights such as concerns on the fact that fully wireless devices are easy to lose, and also the desire to quickly take out the device and use it whenever needed.
Based on these insights, we adopted a detachable neck strap that allows the device to be worn securely around the neck when not in use.
In the usability testing phase, multiple prototypes were prepared and extensively tested by users with a wide range of ear shapes.
The findings were continuously fed back into the design process, with repeated refinements to elements such as the driver position and the overall housing geometry.
Through this iterative process, we achieved an optimized fit that remains comfortable even during extended wear.
Branding
During the product development process, we conducted in-depth interviews and usability testing with the primary target users—people in their 50s to 70s.Through this research, we uncovered practical insights such as concerns that fully wireless devices might be easy to lose, and the desire to quickly take the device out and use it whenever needed.Based on these insights, we adopted a detachable neck strap that allows the device to be worn securely around the neck when not in use.In the usability testing phase, multiple prototypes were prepared and extensively tested by users with a wide range of ear shapes.The findings were continuously fed back into the design process, with repeated refinements to elements such as the driver position and the overall housing geometry.Through this iterative process, we achieved an optimized fit that remains comfortable even during extended wear.
Design research
プロダクト開発の過程では、メインターゲットとなる50代〜70代の方々へのデプスインタビューとユーザビリティ検証を重ねました。リサーチを通じ、「完全ワイヤレスは紛失が不安」「必要な時にさっと取り出したい」といったリアルなニーズを発掘。 これらのインサイトを元に、本体を首にかけて保持できる「着脱式ネックストラップ」を採用しました。また、ユーザビリティ検証では、複数のプロトタイプを用意し、様々な耳の形状を持つユーザーによる装着テストを徹底して実施。検証結果をデザインへフィードバックし、ドライバの位置や筐体の外形などに微調整を繰り返すことで、長時間身につけても負荷の少ない最適な装着感を実現しました。
