130 onethirty

Total branding of innovative 3D molding technology. We were responsible for the total branding of MagnaRecta Inc.'s innovative 3D molding technology "130", which constructs three-dimensional shapes from a single frame. From the early stages of organizing the vision, concept, and value proposition, we worked closely with the MagnaRecta team to determine how to communicate the value of this unprecedented molding technology to the world. In addition to free design, lightness, and robustness, the brand's unique strength lies in its product cycle, where it can be dismantled and rematerialized after its lifespan, reborn anew. We embodied the brand's value proposition through logos, movies, and web design.
Client
MagnaRecta.Inc.
Category
  • Branding
  • Web Design
  • Graphic Design
Year
2024
Photo
Shiomi Toru MEDUM
Movie
Shiomi Toru

The unique shapes realized through the “130” molding process and the handcrafted, wavering impression were symbolically expressed in the brand logo.

130 / WEBSITE

A concept movie to convey the fully circular model. “130” not only allows for complete partial repairs of damaged sections but can also be entirely dismantled to create new objects. The dismantled materials are regenerated in-house as new materials, achieving a cycle of creation and deconstruction with an ultra-minimal footprint.